We've come a long way baby! The legitimacy of the field is advancing and AMA now offers a designation for Professional Certified Marketers. For more information go to the link on the right for the AMA to go to the brochure download page. I will be curious whether readers feel this certification will help the profession. Let me know.
Sunday, December 28, 2008
AMA Marketing Definition
I was curious how the AMA positions marketing. "Marketing is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large." American Marketing Association
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